Alison Geskin

President & CEO at The Art of Strategy/AB

Alison Geskin has an unparalleled track record of producing winning results in the areas of: strategic leadership, earned and contributed revenue generation, relationship building, business development as well as marketing and communications.  She has earned a national reputation for her strategic leadership and collaborative style that consistently exceeds both financial and mission-related targets. Being no stranger to the arts, Mrs. Geskin emerged from the Calgary Philharmonic Orchestra, where she played a significant role building tremendous growth that resulted in achieving long –term financial sustainability.

While at Alberta Ballet, leading both Marketing and Development, she elevated Development revenue by 90%, Sponsorships grew by 63&, Donations by 93%, and Special Event Revenue increased by 113%.  Performance Income – both from Subscriptions and Single Tickets saw an overall 132% increase under her leadership, and the organization’s local, national and international profile rose dramatically.  Mrs. Geskin advanced relationships and established sustainable platforms with agencies and educational partners to deliver Education and Outreach programs to more than 20,000 children annually throughout Alberta, resulting in programming growth of over 200%.  Alison brings with her a strong engagement philosophy with the ability to nurture individual skill sets to assist in the realization of potential through empowerment, creativity, passion and leadership.

In 2016, Mrs. Geskin took the helm of The Art of Strategy, a boutique consultancy firm that specializes in assisting both not for profit and corporate organizations realize their true growth potential by offering a wide variety of services, helping build capacity, mobilize change and achieving sustainable results.

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